Facebook is considering giving up and turning to TikTok

Facebook is planning some big changes to try to prevent its users from migrating to rival social media platforms like TikTok, changes that look suspiciously similar to becoming a TikTok clone. Facebook chief Tom Allison announced today that the platform will begin testing a “reimagined experience” later this year that will put a subset of users in “full-screen video the moment they open the app.”

This pilot will initially roll out in countries with a notable preference for video content, with potential expansion planned into the US next year. These tests are driven by Facebook’s observation that “video is where conversations happen, communities form, and even commerce starts to happen” — putting Meta’s original social media platform at risk of being left behind. Although Meta doesn’t publish specific user numbers for its individual platforms, they are collectively Lost 20 million users In the first quarter of 2026, according to the company’s own data.

It is said that Facebook is still the most Popular social platform Globally, but YouTube comes in second place with a slight margin, and TikTok is not far behind, as it has passed the global rankings 1 billion monthly users Just three years after launch, remarkably well Faster than Facebook. Meta launched Reels for Instagram in 2020 to better compete with TikTok, and is now trying to do something similar with Facebook. This is yet Alison said Edge In 2022 he sees “TikTok chasing Facebook,” not the other way around.

Facebook has grown into a mixture of social and commerce services over the years, and it now also emulates similar competing platforms to improve its own user experiences. Today it launches Seller App, a dedicated Craigslist-like app for Marketplace sellers to track performance, manage listings, and message buyers. Facebook also launched its website Forum application Earlier this year it provides a dedicated space for people to interact with Facebook groups — similar to subreddit communities on Reddit.

Changes are also being made to Facebook user verification badges, which require Paid subscription to Meta Verified Which starts at $11.99 per month. Now, Facebook says it’s offering a free verified badge that can be earned by completing a “simple profile verification” process, aiming to help users know that a profile is linked to a real person.