Can Apple make smart glasses that don’t pose a permanent threat to privacy?

As Apple prepares to launch its first smart glasses, the company is also grappling with how to address consumer privacy concerns. According to Mark Gurman of Bloomberg.

Gurman reports that Apple has pushed back its targeted launch date from early 2027, and the glasses are now scheduled to be unveiled at the Worldwide Developers Conference in June 2027 and actually become available by the end of the year. This delay allows Apple to work on the product itself and on privacy-related messaging.

The company appears to have taken note of concerns about its Meta smart glasses — which are sometimes described as “skewed glasses” — Used to make non-consensual video recordings. This may be a bigger problem for Apple, which constantly emphasizes privacy in its marketing.

Among other things, Apple will reportedly try to focus on privacy-friendly features like on-device processing, as well as the absence of facial recognition. The company will likely avoid using customer recordings to train AI models, and Meta is unlikely to follow. The practice of using contractors to review client footage has been reported.