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The Zomato Food Communication Group plans to rename itself as eternal in an attempt to make a strategic transformation as the fast trade unit, Blinkit becomes an important engine for growth.
On Thursday, the Gurugram company, which joined the Standard Index, BSE Sensex, said in December on Thursday that the name change will better reflect its expanded business portfolio, which includes Blinkit, Business Venture HyperPure and Advents App District.
Zomato and brand name will remain unchanged.
Blinkit grew more financially than food delivery in Zomato last year. A number of analysts estimate that Blinkit will grow to calculate up to 70 % of the group’s value next year.
in A message to the shareholdersFounder Deepander Goyal said that the company started using “eternity” internally after getting Blinkit to distinguish between the company’s entity and its delivery mark.
“Eudity is a strong name, and to be honest, it scares me to my voice. It is a tall thing to rise to a level. Because” eternity “carries both promise and paradox,” Joyl wrote in a letter. “This is not just changing the name; it is an important statement.”
The company, which costs $ 25.2 billion, plans to change the zomato stock index to Eternal.