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YouTube, the world’s largest video-sharing platform, is ready to help celebrities crack down on artificial intelligence-generated deepfake videos, YouTube said. Hollywood Reporter. The Google-owned website is sharing a deepfake detection tool that has been improved over the past two years, offering access to celebrities at high risk of having their images copied in AI-generated media.
A Google representative did not immediately respond to a request for comment.
As AI tools make it increasingly easier to use popular looks in user-generated videos, Hollywood has waged war on the biggest video generators. Actors and Major studios They sided against major criminals, e.g OpenAI recently deceased Sora and SeeDance 2.0 app from ByteDance. But despite increasing pressure from the rich and famous, deepfakes Continue to reproduce Through AI video generation prompts.
(Disclosure: Ziff Davis, the parent company of CNET, in 2025 filed a lawsuit against OpenAI, alleging that it infringed Ziff Davis’s copyrights in training and operating its AI systems.)
YouTube’s deepfake detection tool aims to curb this trend, at least on its video platform. The tool works similarly to YouTube Content Identifier, which automatically identifies and flags copyrighted content uploaded to the website’s servers.
To sign up for the program, a celebrity (or their agent) must upload their likeness to a deepfake detection tool, which scans the site’s content and flags potentially offensive AI-generated material for review. Affected individuals will not need a YouTube account to take action if they find unauthorized fake videos using their images.
Although the Company may remove offensive content from the Website if requested to do so, there is no guarantee that every reported video will be removed.
“There are a number of instances, such as parody and satire, where our community guidelines allow this to remain on the platform,” Mary Ellen Kuo, YouTube business director, said. He told The Hollywood Reporter. “If someone is making an exact copy of something that would limit the livelihood of a celebrity, actor or creator, because it is an actual replacement of content, that will be included in the takedown.”
Politicians first, now artists can use it
This tool isn’t exactly new, YouTube started rolling it out last year, testing its implementation with some of the website’s biggest creators. A few months ago, the tool became available to politicians.
This is the broadest release yet, as YouTube expands its user base to include actors, athletes, musicians and other celebrities whose images are used in AI-generated videos.
According to The Hollywood ReporterYouTube executives said several creators removed a small portion of flagged content during the beta program for its deepfake detection tool, mostly focusing on negative or offensive media.
Kuo hinted at a future in which rights holders might choose to monetize AI-generated media rather than remove it, but said that is not currently planned for YouTube. She said the company’s current focus is “the base layer of liability and protection” for celebrities and their ilk.