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As more and more AI-generated videos appear on its platform, YouTube announced on Wednesday that it’s improving How it tells viewers they’re watching AI-generated content and offers automatic detection to help with this classification.
The Google-owned service began labeling AI-generated videos two years ago, but said it was making it “simpler and more intuitive” to sort and display those labels for both viewers and people uploading videos. In a Video explaining the changesThe goal is “a quick look at context,” said Rene Ritchie, head of editorial and creator communications at YouTube.
For long-form videos that use AI to produce realistic results or are “meaningfully edited or created by AI,” a label indicating the AI content will appear at the bottom of the video player, above the video description. For short videos that are increasingly popular on the platform, the label will appear as an overlay on the video.
Creator detection and automatic detection
YouTube already requires people who upload videos to disclose whether the creator used real-life AI to create the content. But even if creators don’t disclose it, YouTube will now use its own tools to detect this type of AI use and automatically apply labels.
Creators can try to remove a rating if they feel the system got it wrong. But if the video was created using Google’s video tools or there is metadata that mentions generative AI, the label will remain the same.
The label does not affect ratings or monetization.
Earlier this year, Apple Introduced AI labeling on its Apple Music service. A CNET survey earlier this year It found that more than half of Americans (51%) want better classification of online AI content.
