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Xbox allcapsmaxxed only: Get to know XBOX. This is no joke, it looks like Microsoft is actually rebranding from Xbox to XBOX. Asha Sharma, CEO of Xbox, moderated Poll on X Earlier this week, fans were asked whether Microsoft should go with Xbox or XBOX? The results were in favor of XBOX, and the company has now renamed its X account.
It is strange that Topics and Bluesky Xbox accounts have not been renamed yet, but if Microsoft is moving forward with the rebranding, I expect those accounts to change soon.
The use of uppercase letters in Xbox is a return to the original form. Microsoft’s first Xbox logo for its console was all-caps, and the company preferred to use versions with similar letters for the Xbox 360, Xbox One, and Xbox Series X/S console logos.
The apparent rebranding comes just weeks after Sharma’s Microsoft canceled games And I renamed Microsoft’s gaming division back to Xbox. It’s part of Sharma’s ongoing promise of “the return of Xbox,” which includes a focus on fans Console updatesnew Xbox logoarcade game Pricing changesAnd many more in recent weeks.