Xbox follows Apple in price increases

A few hours after Apple Announce Increasing prices across its range of devices, Microsoft It revealed that Xbox gaming consoles are also becoming more expensive. In addition, the company announced that it will stop producing the 2TB model.

Starting August 1, Xbox console prices will rise worldwide. The 512GB models will cost an additional $100, while the 1TB versions are set to go up by $150.

Price changes are as follows:

• The price of the Xbox Series S 512GB has increased from $399 to $499.
• Xbox Series S 1TB price increases from $449 to $599.
• Xbox Series
• The Xbox Series

The company says the increases are driven by higher memory and storage prices, with costs more than 2.5 times higher than previous levels. Microsoft has warned that these prices could double by the fall of 2027. This move comes less than a year after the company raised Xbox prices in the United States last October.

The announcement comes on the heels of Apple’s round of price hikes that have affected products like Macs and iPads. Apple cited the same industry-wide pressures, citing rising memory and storage costs due to unprecedented demand for AI infrastructure and data centers.

Together, the successive announcements underscore how the AI ​​boom will impact the prices of everyday electronic devices. As technology companies invest heavily in larger AI systems, demand for advanced memory and storage chips has soared, tightening supply chains and raising costs across the industry.

Microsoft has tried to soften the blow by highlighting financing options and plans to expand access to low-cost devices. The company said in its announcement that it is “working on new software to make pre-launched consoles available at lower prices.”

Customers who purchase eligible Xbox consoles through Microsoft Stores will have greater access to buy now, pay later programs, while Amazon shoppers can qualify for up to 12 months of 0% APR financing on eligible purchases.

Plus, Microsoft is now on board Sony In asking players to pay more, the PS5 digital console now costs much more than it did at launch, rising from $499 to $599. Meanwhile, Nintendo increase For the Switch 2 it was relatively modest, but the competitor may face pressure to raise prices further in the future.