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Over the weekend, the United States and Israel launched air strikes against Iran after tensions rose over nuclear and regional activities, and Iran responded with missile and drone attacks across the region. Unsurprisingly, the attacks unleashed a torrent of responses from social media content creators. But in this age of AI, some of the videos and photos they shared were faked by AI.
Nikita Beer, head of product at X, said Tuesday The platform will punish creators In the company Creator revenue sharing program If they share any AI-generated war content without revealing it. The revenue program allows content creators to earn income based on the popularity of their posts. Those who violate this new policy face suspension for three months. Repeat offenders risk permanent ban from the Creator Revenue Sharing Program.
As AI changes many aspects of technology and social media, distinguishing between real and fake AI-generated reports can be difficult. According to a poll conducted by CNET. Only 44% of US adults can confidently distinguish between real and fake Images and videos encountered online.
“In times of war, it is crucial that people have access to reliable information on the ground. With today’s artificial intelligence technologies, it is trivial to create content that can mislead people,” Pierre wrote on X.
Although Suspending the work of only revenue-generating creators may hurt their portfolios, but it does nothing to address the larger risks posed by the spread of false war information.
A representative for X did not immediately respond to a request for comment.
According to Pierre, X will be able to catch violators through posts tagged with a community note or through content containing metadata or other signals from the AI tools produced.