X takes strict action against creators who steal content

X takes a tougher stance against people who try to abuse it Creator Revenue Sharing Program By soliciting participation and stealing content from others.

It’s common for viral content to be recirculated, especially on platforms like X, where this content can be rewarded with likes, follows, and, in some cases, Cold, hard cash. Instagram, Facebook, and Reddit are also dealing with this issue, and have implemented some technical measures to discourage such behavior — for example, tools that Detect when a user reposted Someone else’s work without giving them credit.

X recently tried this too, adding Video editor and recorder enhancer to its platform in an effort to encourage creators to publish using X’s own tools rather than stealing other people’s content.

Now, Bier says the latest X version of Grok’s AI model can detect duplicate content at three times the rate of the previous version. Additionally, adding watermarks, intros, and other modifications meant to trick people into thinking the stolen content is yours will send monetized impressions back to the original uploader. This will also include copies of widely circulated text posts. (The most common of these, Pierre says, is that “Twitter is like a smoking section on the Internet”—proof that people still call the app Twitter!)

Pierre said the company discovered 1.5 million stolen posts in its last cycle, though he did not say what period that cycle occurred.

However, he noted that with the changes, over $1 million in creator payments will now be returned to the original creators of the stolen content.

Since many of these issues are enabled by AI, X has been working to get the bots stuck more quickly, too. In April, Bear said The platform was specifying and commenting “208 bots per minute and counting.”

X now says that repeated or intentional attempts to circumvent its new policy will result in users being removed from the Creator Program, as will efforts to solicit participation and follow-ups. Regarding the latter issue, if a user is caught three or more times (for example, by saying something like “I’ll follow whoever replies”), their account will be removed from the Creator Program and sent to the platform’s policy team for suspension.

Pierre complained about the taste of sharing on the platform before, and It even went after the best creator, Mr. Beast For always using financial bait to get people to watch his videos.