X says top accounts steal videos from other users as they advertise new video tools

Nikita Beer, Head of Product at X, said: job on Monday that “any videos from the top accounts are simply stolen from other users, sometimes 5 years after they originally went viral,” noting that videos on the platform “make up nearly half of impressions on X.” According to Pierre, X launches a file New in-app video editor and registered to address this “recycled content,” so that “some videos on X could end up being original content not found on other platforms.”

As previously reported TechCrunchThe new video tools are now available on the X app for iOS, and include an option to overlay captions in multiple languages ​​and a “green screen” feature to add custom backgrounds “using posts or photos from your camera roll.” A video in Bier’s announcement post also shows a video trimmer and an option to automatically generate captions. Green screen videos look very similar to what you’ll actually see on Instagram and TikTok.

The new video tools are X’s latest push to encourage more users to post original content. In May, Pierre also said his team had identified “a number of large accounts” that were present “Reload content programmatically” from other users in an attempt at Game X’s revenue sharing program, adding that X will allocate the impressions from those posts to the original creator. Pierre similarly announced in April that X was Reduce payments To the “aggregators” who share “stolen reposts and clickbait”. Now, along with the announcement of new video tools, Pierre says creators who don’t post recycled content “will rise faster than other account(s).”