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The company believes these updates will allow creators to attract more fans and deliver better experiences, as it pushes to become a bigger part of the creator economy alongside Instagram, TikTok, YouTube, and Facebook.
X also highlighted the recent launch of “Paid Partnership” sign.which applies to posts where the content is paid for or incentivized by a third party.
One of the major new features arriving Thursday is the launch of “Exclusive Topics,” which allows creators to monetize their posts directly on X, instead of sending fans to an external website or newsletter. Using these posts, creators can tease out the value of the topic in a main post, then allow the audience to engage directly in the one-on-one conversation. Only subscriber-specific content will now be displayed in the account’s main profile feed, instead of being placed in a separate tab for subscriptions, according to X.
Other new tools are designed to help creators market themselves and track their analytics. This includes a new subscriptions card that can be shared on X to promote creator content. There’s also a new dashboard that allows creators to more easily track their earnings alongside insights from other subscribers, as well as access to built-in growth tools.
The X said it has also sped up app review times, so creators can more quickly start monetizing.
“We are doubling down on the efforts of creators, the platform’s most influential experts, thought leaders, and voices, by investing in tools that enable sustainable income and deeper connections with their audiences,” Allegra Gacchia, Creator Producer at X, said in a statement about the launch. “We believe creators deserve to be compensated for the value, knowledge, and perspectives they bring to the platform, and a big part of that is enabling them to monetize their most loyal supporters directly.”
The company also officially announced The recent launch of the “Paid Partnership” tag.which provides creators with a built-in tool to comply with it X policy and industry regulations regarding advertising classification, without the need to use hashtags. Instead, the new label appears directly below the post content, and can be added afterward if the creator forgot to include it when they first posted.
X Creator revenue sharing programany Fired Globally in 2023, it allows content creators to monetize their popular posts. Although they are designed to promote engaging content, some of them do not criticize Program design saying so Stimulates Content creators to post exciting content, including clickbait or ragebait content. However, X notes that some of its best builders include stock traders who provide analytics, e.g @Banana3Stocks and @Jake_Wojastic.
The company has paid out more than $45 million to creators so far, According to a post from Grokthe AI assistant built into X. For 2026, the company has doubled its total available revenue due to premium subscription growth in An X spokesperson confirmed the latter, noting X creators share Which also signaled changes in how returns are calculated.
In January some Creative people to publish Screenshots of their earnings, suggesting that payouts have increased recently. X has also recently pushed content creators to experiment with long-form articles A recent million-dollar campaign For the upper article.
The changes to subscriptions arrive amid a flurry of news from X this week, which also included beta tests of X Standalone app, X Chatand X Money payment service. In addition, the company announced that it will do so Suspension of creators from revenue sharing program If they post unclassified AI-powered videos depicting an armed conflict.
X has long sought to attract creators to its platform, Even before that The company was acquired by Musk. However, Majority of X’s revenue Today it still comes from advertisers, not premium subscriptions or creator content.