X expands a lawsuit on the advertiser “BWECOTT” to include LEGO, Nestlé, Pinterest and others

X is now sued more advertisers in a claim against monopoly, which focuses on what the CEO of the company, Linda Yakino, claimed to be a “systematic illegal boycott.”

The company previously known as Twitter The lawsuit was filed for the first time Against the International Federation of advertisers and its brand safety initiative, the Global Coalition of Media in August 2024.

Shortly after that, WFA Garm stoppedShe wrote that “the recent allegations that cause misunderstanding and activities caused by distraction and draining their resources and financially.” At the same time, the CEO of the organization According to what was reported, the members were told It will fight the lawsuit and “show our full commitment to the rules of competition in all our activities.”

X advertisers were added at a later time Including As a defendant in the lawsuit. Now, at the beginning Business Insider has been informedAnd A modified complaint The lawsuit expanded further to include Nestle, Abbott laboratories, Colgate, Lego, Pinterest, Tyson Fods, and Shell.

The complaint claims that WFA “organized Twitter County through Garm, with the aim of coercing Twitter to comply with the brand safety standards GARM to satisfy Garm.” He claims that these efforts succeeded in harming the Twitter/X, with 18 advertisers of Garm advertisers who stop buying their ads on Twitter between November and 2022, and other advertisers “greatly reduce their spending.

Al -Shakawi says: “The majority of advertising revenues in X come today from small and medium -sized companies that are not members or agents of the advertising agencies of Garm members.” “Since the demand for advertising X has decreased as a result of the boycott, the remaining advertisers in PRICE X have fell ready to pay as well.”

In fact, the lawsuit claims that advertising prices on X “are still much lower than those who receive it as close to X competitors in the advertising market on social media”, so “by refraining from buying ads from X, the boycott advertisers abandon a valuable opportunity to buy Low- Price price stocks on a platform with brand safety that meets or exceeds industry standards.

The lawsuit is not the only place where executive officials submitted a pessimistic evaluation of X. The owner of the company, Elon Musk According to what was reported, the employees were told In January, “the growth of the user is stagnant, the revenue is indifferent, and we hardly disintegrate.”