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Part of what may also help make these devices more mainstream is the more talk about frizz. Foldable phones have an unavoidable crease in the middle where the hinge is located, and many have expressed their disdain for it. Now, thanks to the new Titanium display layer Which Samsung calls Flex Titanium on the Fold8 and Fold8 Ultra, the crease isn’t as noticeable and feels more “flat” than the sharper bezel on previous models. apple He reportedly made a great effort Trying to eliminate frizz. The less wrinkles there are, the more attractive the phone will probably be.
Samsung says this titanium plate and titanium alloy film also help improve durability. Overall, the phone is easier to open and close, although the Fold8 isn’t designed to be half-open. Blackard expects most users will stick with the Cover Screen or Inner Screen, and that “Flex Mode” behavior — with the screen opened at a 90-degree angle — is something people using the Fold8 Ultra or Flip8 are likely to exhibit.
More importantly, Samsung also claims that the Fold8 is the lightest book-like foldable phone on the market, weighing just 201g (32g). less from iPhone 17 Pro Max). Weight plays a big role in adoption, as many early foldable phones were bulky, heavy, and cumbersome to use. Slimming down and reducing its weight makes it significantly more usable, and it’s easy to appreciate the value of having more screen real estate.
Blackard isn’t worried about Apple invading its territory. He says more competition is highlighting the category – people may know what a foldable phone is today, but many have never seen or actually used one.
“The more people there are, the more people will know about the form factor,” he says. “When it comes to their decision, we can rely on the fact that this is our eighth generation. Obviously, the first generations tend towards that You go through hiccupsHe also points out that Samsung has a range of devices that consumers can choose from instead of just one device.
While others love Motorola And Huawei – it has Chipped away With Samsung dominating foldable devices, especially in the United States and China, the biggest challenge Samsung faces will be… The foldable iPhone is rumored to arrive in September this year. The device could swoop in and capture nearly 30 percent of global foldable shipments in 2026, according to IDC projections, which could make Apple the biggest player in the category on the strength of this one device.