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John Ternos will be Apple’s next CEO. While outgoing CEO Tim Cook has been praised for his approach to logistics, Ternus’s history is that of a product man.
Ternus, Apple’s senior vice president of hardware engineering before he was officially tapped to take the top job, has increasingly come into the public eye for helping Apple advertise its latest products. Ternus Help provide iPhone Air last September, the flashiest new iPhone in the 2025 lineup. It’s also been the face of new Macs for years, including Apple’s first Macs with Apple Silicon In 2020, this led to a profound change in Apple’s computer lineup, and it has continued until now 15-inch MacBook Air in 2023 and A collection of last year’s Mac M4. Now, Ternos, who is 50 and has spent 25 years at Apple, will be in charge of everything.
Ternos’ time at Apple spanned the eras of Steve Jobs and Tim Cook. It started in 2001 when he joined Apple’s product design team after a few years as a mechanical engineer at Virtual Research Systems. Apple’s first Ternus president, Steve Seifert, He said New York Times Ternus became a director only a few years after being hired at Apple. Seifert described him as a “man of the people,” recalling how Ternos refused to move into his own office when he was promoted, insisting on sitting alongside his team instead. In 2013, Ternus was promoted again, this time to Vice President of Hardware Engineering. In 2021, he became Senior Vice President of Hardware Engineering, Taking over for Dan Riccio And officially joining Apple’s executive team.
Apple has seen its product lineup change significantly in the 13 years since Ternus ascended to the leadership ranks of its hardware engineering division, including the launch of entirely new devices. Notably, Ternus oversaw the development of the original AirPods that launched in 2016. In just the past five years, with Ternus assuming the role of senior vice president, Apple has transformed its iPhone lineup. to USB-Cthe MacBook Air was redesigned to move away from it Its old “wedge” appearanceRefurbished iPad Pro With a slimmer design And fired Vision Pro. It is rumored that Apple will release it The first foldable iPhone is due this fall.
But not everything he worked on was successful. A Bloomberg Introductory account In March About the Apple heir, he described him as the “driving force” behind the ill-fated MacBook Pro Touch Bar, its “next typing fiasco,” and the Butterfly Keyboard.
Some of Ternus’ contributions were less public, but still important. Apple advertisement He will step in as the CEO says Ternus “also led a lot of Apple’s innovations in material and hardware design” to help reduce its carbon footprint, such as using… 3D printed titanium in Apple Watch Ultra 3 and “innovations in repair that have extended the lifespan of many Apple products.”
Ternus has big shoes to fill: He’s following in Steve Jobs’ footsteps, of course, but Tim Cook has continued Jobs’ legacy to make the company the hardware and services giant it is today. Apple is rumored to have a bunch of interesting new products in the pipeline to shake things up, including New smart home devices, A long-awaited revamp for Siri, OLED MacBook Pros with touch screenAnd even Smart glasses. Starting September 1, all of these products — and Apple’s future — will fall under Ternus’ responsibility.