WhatsApp launches a subscription tier with additional features

WhatsApp is launching a premium subscription to WhatsApp Plus in select regions, reportedly adding decorative themes along with enhanced features like the ability to pin up to 20 conversations.

The new subscription arrives after Meta, WhatsApp’s parent company, confirmed earlier this year that it was planning one Adding premium features to its suite of chat apps And also on Facebook. Meta started testing Subscription similar to Instagram In March.

according to WhatsApp customer support pagesWhatsApp Plus includes unique stickers, app themes, icons and ringtones. Subscribers can also customize chat lists with alerts, ringtones, and themes.

The website does not indicate prices or areas that currently have access, however WABetaInfo Analysis of the beta version of this service found pages offering a monthly price of €2.49 in Europe or $29 per month in Mexico. A Meta spokesperson said the limited launch of WhatsApp Plus will help collect feedback to see how users respond to it.

“WhatsApp is testing a new optional subscription called WhatsApp Plus, which is designed for users who want more ways to organize and personalize their experience. Premium features include expanded pinned chats, custom lists, new chat topics, and more. We’re starting with a small test to gather feedback and make sure we’re building something that people will find truly valuable,” the spokesperson said.

The new WhatsApp subscription arrives at a time when other chat apps are also finding new ways to monetize their services, ideally through optional upgrades that don’t change how their core services work. Signal recently launched a $2/month secure backup serviceand Telegram has launched its own subscription Again in 2022.