What happens with this Instagram promotion?

Ring It is a wonderful horror movie that still gives me chills. I can easily remember the iconic movie poster, which features a white ring on a black background and a creeping title – I haven’t seen the movie even after years of its release for the first time, but even belief From that I fear me. So I am confused about the reason for choosing Instagram to a similar appearance for the first time Instagram episodesA new “award” aims to celebrate creators and creativity.

Instagram collected a committee of judges, which includes Spike Lee, Marc Jacobs, Marques Browne, and UH, President of Instagram Adam Museiri, to “nominate their favorite creators and vote for those who believe he deserves a place in the final list.” Creators who win a real and physical episode, and their personal file on Instagram, will be able to get a special golden episode that appears around the image of their personal file, and they will be able to customize the color of their profile wallpaper, and they can “put their own development” on the Like button, according to Meta. The first winners will be announced “soon”. (A promotional video clip includes October 16 without context, so I assume that this is when it is revealed).

But there are still a lot of questions about the prizes themselves. What are the award criteria? How many people will be honored? Is this one time, or something that Instagram is planning to do regularly? How long will the creators keep the privileges for their personal files? Meta says the award celebrates “those who are not afraid to take creative opportunities and do so on their way.” What does this mean? It is strange that Meta does not resort to any of this.

Perhaps the promotional art of Instagram rings is the strangest part ever, because it seems very inspired Ring For a reason I can not know this except for the fact that both of them involve rings. Such artwork:

This is the image of the judges:

This official video of the rings:

Look, and I know that I may care about these similarities a lot. but Ring It has a way to adhere to you that makes the Instagram campaign stand out for reasons that should not be.