Tinder will try to conform to AI with a continued loss of the dating application for users

Tinder hopes to unlike its continuous decline in active users by switching to artificial intelligence. In the next quarter, the application of the match owned by the match will expel new features operating with Amnesty International for discovery and matching. This addition aims to present an exhausting individual alternative to the “pass”, which has identified the dating application in its previous days and an impact on an entire industry to adopt the gesture as a standard.

In the release of Q4 profits, the company noted that coordinated recommendations from artificial intelligence will make “personal and attractive matches”. Gary Swidler told the Match Group investors in the fourth quarter profit call that the identification feature that depends on artificial intelligence will give users “something other than passing” as a way to meet.

However, he explained that the identification of artificial intelligence will be a complement to beating, not a substitute.

“We want to see a large number of people interacting with this feature and trying it … We also want to see a improvement in quality matches,” said Suwaidler. “We want to see that the product really provides people in terms of improved quality matches that will improve the perception of the product, which should help us push the user growth.”

As we mentioned in the call, it was another Amnesty International’s feature, AI Photo Finder, which helps users choose the best profiles of their acquaintance files. It was launched last year.

Artificial intelligence -powered additions come at a difficult time for Tinder and dating applications as a whole.

Over time, young individuals have grown I am tired of dating onlineWho say it no longer feels spontaneous and fun and it appears instead Likely to work. Amid concerns related to safety and privacy, bad behavior of colleagues’ dating users, and realizing that these applications have provided an illusion of choice when their potential was in fact more limited, consumers left Tinder and others behind them.

During the call, the company admitted that the growth of the global user in Tinder was still a decrease.

In October, active monthly users of Tinder (MAUS) decreased by 10 % on an annual basis, a slightly increased number to reach a 9 % decrease in the next two months.

Then the application saw the “MAUS decreased” about 8 % “in January, which tried Execs to spin as a positive signal.

Tinder revenues as well Follow The company’s internal directives, which amount to $ 476 million, are less than the expected range from 480 to 485 million dollars.

“I would like to see that we are going back, but I think we must take the child’s steps first. Suwaidler said about new products, including the discovery of artificial intelligence and conformity features. The company also plans to make the feature of its” common friends “that can be accessed on a wider scale.

As part of her attempt to correct the course, the match group Bee The co -founder of the Zillow Spence Rascoff Group as its new executive president.

RASCOFF spoke in a way that is the possibility of dating online dating online, saying that he believes that “this Cambrian explosion in artificial intelligence will allow the matching group to have the same kind of turning off the business that turns from the desktop to the mobile phone that was created for our category and between our category And other categories about 10 years ago – when the mobile has exceeded the desktop.

This is completely betting.

He referred to other consumer mobile applications such as Tiktok, Instagram and Snapchat, which benefited from the features of artificial intelligence in terms of sharing and keeping them, adding, “I see the same potential for us.”

Although the matching executives may be optimistic, it is clear that the dating applications market is heading to change.

Beyond the declines of Tinder, the company Defeated estimates in the fourth quarter With 82 cents profit per share, analysts’ expectations are of 84 cents. While it was delivered to the revenues, and it brought 860 million dollars in this quarter, the above, as well It represents a decrease of 0.7 % on an annual basis. In Q1 2025 guidanceThe company said it had planned revenues from 820 million dollars to 830 million dollars, a decrease of 3 to 5 % on an annual basis, thanks to Mao’s negative trends from Tinder.