Tim Cook confirms that there will be price increases for iPhone, iPad and Mac devices

We are doing our best to mitigate the huge increases passed on to us, and we have been trying to protect our customers from the increases, but the situation has become unsustainable.

Cook did not say when Apple plans to raise prices or which products will be affected. The company already has Stop selling Mac Studio with 512GB RAM in March and later Raising the starting price of the Mac Mini to $799 after dropping the cheapest $599 option from its lineup. Analyst Tim Culpin also suggested this Apple can stop The base MacBook Neo configuration, retaining the $699 model with 512GB of storage.

As AI companies continue to demand more memory in sprawling data centers, suppliers are struggling to keep up. The shortage has led to higher costs of RAM and storage, as well as higher online prices game keyboards, Laptopsand Other devices.

“Supply is tight at a time when consumers want hardware and the memory guys are passing on huge price increases,” Cook says. Wall Street Journal. “We definitely need memory pricing and supply to return to reasonable levels for consumer products.”

Apple is preparing to unveil its latest iPhone lineup later this year, although it’s unclear how much memory shortages will affect prices. the Wall Street Journal Estimates The upcoming iPhone 18 Pro could cost $1,299, which would be a jump from the $1,099 iPhone 17 Pro.