Threads delivers ads to all users around the world

Dead on Wednesday Announce It expands on-topic advertising to all users globally. The company says the expansion, which begins next week, will be gradual, noting that it could take months for full deployment to be complete.

Meta CEO Mark Zuckerberg has repeatedly hailed the social app and X competitor, which has now grown to more than 400 million monthly active users, as the company’s next big hit. Shortly after the app’s debut, the CEO told investors that Threads had a good chance of making it happen Reach 1 billion users In a few years.

The app has grown rapidly since its release July 2023 debut,access 200 million users By mid-2024, 320 million as of January 2025and then add last 30 million as of last April, before reaching its final milestone.

Although Threads hasn’t reached that milestone yet, the company has been testing ads for some time. A year ago, the topics started Testing ads in the US and JapanAnd last April, the platform Open to global advertisers.

The company has made it easier for existing advertisers to expand their reach to topics by allowing them to place ads automatically through Meta’s Advantage+ program and via manual campaigns. Supported formats include images, video, and ads, including the newer additions of the 4:5 aspect ratio format and carousel ads. Advertisers can manage their topic ads alongside Facebook, Instagram and WhatsApp ads in their business settings, simplifying cross-posting.

Additionally, Meta has expanded third-party verification already available on Facebook and Instagram (including Feed and Reels) to include the Threads feed through Meta Business Partners. This provides advertisers with the ability to independently verify the brand safety and suitability of Threads – a useful feature when Threads’ closest competitor is dealing with The scourge of illegal deepfakes.

The company did not share how often users will see ads in their feed, but noted that ad serving will initially remain “low” as the feature expands to include global users.