There’s something very dark about a lot of the videos that have gone viral about the AI ​​fruit

“I’ve spent a lot of time looking at the comments sections of these videos actually, and they don’t appear to be bots. I’ve clicked on people’s profiles, and these are real profiles, thousands of followers, no signs of inorganic activity,” Maddox says. “People absolutely love it.”

But even if the views and engagement are real, that doesn’t mean this content is profitable – yet. Maddox noted that because the accounts are so new, they likely haven’t been signed up to the TikTok Creator Fund or other forms of social media ad revenue sharing yet, as they typically require accounts to apply and get a certain number of views. But Maddox says the earning potential is huge, with the potential to earn thousands of dollars per video if it gets millions of views.

AI Fruit content began rolling out earlier in March Love island with fruits But it’s clear that many recently created pages are taking inspiration from its success. there The summer I turned fruitybased on the popular teen drama The summer she turned beautiful, Fruitpire Diarybased on the CW series The Vampire Diariesand Food blindbased on Netflix Love is blind.

The predecessors of this AI fruit content include Italian Brainrot Characters Such as the ballerina cappuccina and the bombardino crocodillo The Sagittarius controversy. But with these AI-powered miniseries that try to follow a story across multiple parts or episodes, the clearest similarity actually seems to be Little dramaa short-form vertical text string that resembles major American technology companies Start investing More in. Like the fruits of artificial intelligence, these are minute-long episodic shows intended to perform well on social media, eventually directing viewers to a paywalled sequel.

Ben L. Cohen, Los Angeles actor Credit to In about 15 of these small vertical dramas, he sees at least one common thread between the AI ​​fruit dramas and the shows he’s worked on: they both feature “a lot of violence toward women.” Cohen says they also try to cram as much drama as possible into these short clips and have attention-grabbing titles in the style of “Alpha Werewolf Daddy I impregnated me.”

“I think it attracts people to see that blatant, silly, cartoony vibe. It’s cartoonish abuse, but it’s still abuse.”

Small vertical drama acting still exists in Los Angeles, which can’t be said for all acting shows today. Cohen has had conversations with other people working in the industry about how AI is already being integrated more into videos, which could pose a threat to having human actors in clickbait content. After all, the production of AI fruit loops is much cheaper and faster than actual production. It also begs the question: Will some people prefer the AI ​​series to the ones inspired by them? Indeed, the answer is yes.

“How are you? Love Island You will outperform artificial intelligence Love island with fruitsasked one TikToker with more than 70,000 followers, arguing that the AI-powered version of the fruit was more engaging than the actual reality show. She deleted the video after it sparked backlash, but other people agreed.

“I think TikTok has definitely been a big part of that,” Cohen says of the audience’s short attention span and desire for compressed drama, sometimes generated by artificial intelligence. “It makes sense that people would be fascinated by a one-minute clip, and then say, ‘Oh, I’ll watch another one-minute clip.’ You’re not committing to an entire twenty-minute episode, heaven forbid. Or forty minutes. Or an hour. You can just watch for one minute.”