The side says that Microsoft should change its Copilot ads.

The Microsoft Copilot advertisement has been criticized by industry monitoring of productivity and confusing use of COPILOT brands. The National Advertising Department of the Best Business Office (NAD) Review the advertisement of Microsoft CopilotAnd he recommended that the software giant be stopped or amend the productivity claims about Microsoft 365 Copilot and more clearly detection of the restrictions of its commercial chat feature.

Microsoft claims that Copilot has the benefits of productivity and return on investment (ROI) for companies that adopt artificial intelligence assistant, including “67 %, 70 %, and 75 % of users say they are more productive” after a certain amount of using Copilot. “NAD has found that although the study shows a visualization of productivity, it does not provide a good occasion for objective demand for discussion,” says the Supervisory Authority in its review. “As a result, NAD recommended stopping the claim or adjusting it to reveal the basis of the claim.”

Besides the recommended productive advertising changes, NAD also suggests that COPILOT users can be confused by using the wide Microsoft Microsoft brand of Copilot across many products – including commercial chat. “Nad ended, based on the context of claims and comprehensive use to describe the product as” Copilot “, that consumers will not necessarily understand the differences.” NAD recommended that Microsoft now “amend its ads to reveal any material restrictions clearly and clearly on how to help the commercial chat to users.”

Microsoft had years of Copilot confusing brands. Microsoft Copilot for business has been re -launched Through free AI chat and paid agents earlier this year, trying to simplify some brand problems. Microsoft 365 Copilot chat started as it is now known, as Bing Chat Enterprise by Then Microsoft was renamedConfusingly, to Copilot only. Somewhere in the middle of all this brand rename, the commercial chat – which was originally Chatbot in the difference – became a commercial conversation with Microsoft 365 Copilot.

Microsoft says she does not agree to Nad’s conclusions, but she will “follow NAD recommendations to clarify her claims.” We hope this means that the Copilot brand will be more clear in the future.