The report says Disney+ is considering offering a free streaming tier

Disney+ is considering making some of its streaming library available for free viewing, according to a report from Disney+ Business insider.

Adam Smith, Disney’s chief product and technology officer, discussed the possibility of offering free content during a town hall on Thursday, the report says. It is not known what shows or movies will be included or when the streaming platform will consider releasing the show.

Offering free content would allow Disney+ to better compete with free services like YouTube and Tubi, which are taking up an increasing share of consumers’ viewing time.

As broadcasting giants Continue to raise pricesConsumers are turning to ad-supported services. According to data from Nelsonfree streaming services represented 18.7% of U.S. TV viewing time in April 2026, up from 16.8% in April 2025 and 12.7% in April 2024.

By offering consumers select free content, Disney+ can better differentiate itself from streaming counterparts like Netflix and Amazon Prime, especially since Apple TV+ and Paramount+ already allow non-subscribers to access some free episodes.