The Galaxy S25 countdown begins: what to expect during the Samsung Unpacked event and how to watch

New year, new phones. Samsung is ready to unveil its latest lineup of smartphones during its winter Unpacked event. With only two days to go, there are a ton of announcements to look forward to. In particular, we’re looking forward to seeing the debut of Galaxy S25as well as additional expansions and updates to Galaxy artificial intelligence.

Samsung sent out invitations to the event in early January, teasing what was to come. Here’s everything to know about your upcoming keynote presentation, including how to listen to it and how to do it Save on your S25 pre-order.

How to watch Samsung Unpacked 2025

Samsung Unpacked will be held this week in Wednesday, January 22, 10 a.m. PT (1 p.m. ET). It will be held in San Jose, but you can also watch the live stream Samsung.com, Samsung Newsroom and Samsung channel on YouTube. CNET will also host a live show, during which you can follow along with our experts.

Samsung usually hosts Unpacked twice a year: once in January or February, during which it unveils the latest Galaxy S lineup, and again in the summer, when the next version of it debuts Foldable. Last year I hosted it July Unpacked event in Parisjust before the Summer Olympics, and unveiled Galaxy Z Fold 6 and Z Flip 6. There was also, not surprisingly, A Big focus on Galaxy AI.

What can we expect with the Galaxy S25?

We expect three devices: Baseline Galaxy S25And the S25 Plus and S25 Ultra. All three devices could have a more rounded design, similar to Google’s Pixel phones, according to a leaker Ice universe.

S25, S25+, S25 Ultra pic.twitter.com/x7TupwE1GJ

– World of Ice (@UniverseIce) October 9, 2024

Korean website Hankyung also reported that all three Galaxy S25 devices will be so Powered by the Snapdragon 8 fourth generation Processor. There is also hope that it will support all phones Qi2 wireless charging. Additionally, analyst Ross Young shared a list of Common colors For the latest Galaxy S lineup, which includes silver, blue and mint colors.

The S25 Ultra is rumored to have a 6.9-inch display and a new 50-megapixel camera, according to Several leaks.

There have been rumors swirling about a slimmer version of the S25, with a hint Mark the entry For Galaxy S25 Slim on Geekbench. This coincides with rumors about A A thinner version of the iPhone It could drop later this year, but it’s not clear if or when any of these devices could actually become available. If the Galaxy S25 is healthy He is True, it may be a while before we see it in the real world.

Finally, there have been conflicting rumors about whether the S25 series will cost the same as last year’s lineup or prices will go up, so we’ll just have to see what they have in store.

What’s next for Galaxy AI?

Unsurprisingly, AI was one of the main focuses of Samsung’s January Unpacked call.

The company notes, “The next evolution of Galaxy AI is coming and it will change the way you interact with the world every day. The new Galaxy S series is about to once again set the standard for AI experiences on mobile devices now and in the future.”

Samsung says the next version of Galaxy AI will be more natural and intuitive, and that the latest Galaxy S series will once again turn to mobile AI advancements. This may include an update to Bixby virtual assistantespecially in light Apple supercharges Siri Be more conversational and Useful for users.

Artificial intelligence has been a key focus for every major phone maker, starting with… Samsung to apple to Googleover the past few years. From helping users craft text messages to summarizing emails to simplifying photo editing, these companies have championed mobile AI as a way to make your life easier. So far, the developments have met with a lukewarm reception, with a CNET poll conducted in August last year finding that a quarter of smartphone owners You don’t find the AI ​​features useful. That could change as phone makers continue to tweak their offerings to better suit what people want, and as consumers become accustomed to the proliferation of AI-powered features across their devices.

Will there be any other devices – or surprises?

If there’s one thing about a technology event, it’s that it exists usually Some kind of surprise or excitement for the upcoming launch. After all, January’s Unpacked event of last year is where we got our first look at Galaxy Ringwhich was finally released in July. We could be getting a sneak peek at the next generation of the device, which could feature upgrades like more accurate sensors and longer battery life. But since the ring is relatively new, we’ll likely have to wait a while before the next version becomes available.

Mixed reality could also appear. Samsung revealed Mohan Project Headphones in December, which the company plans to launch later this year. So we might get an update on where things stand there.

How to save on Galaxy S25

Ahead of this year’s January Unpacked event, Samsung is offering customers a $50 credit toward the purchase of the latest Galaxy device during pre-orders. You can also get up to an additional $900 credit for trading in an eligible device, the company says, plus another $300 instant credit by reserving and pre-ordering. The offer runs until January 22nd and it can be Found here.

CNET, as always, will be on the ground covering Unpacked on Wednesday, January 22.