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That was it Chris Martin’s idea.
During 2022 World Cup In Qatar, Coldplay star Hugh Evans contacted the CEO of Global Citizen, which is run by the Global Citizen Festival, to offer him something new. “Wouldn’t it be incredible,” Evans recalls Martin saying, “if we could put on the first-ever World Cup half-time show?” Evans agreed, and approached FIFA president Gianni Infantino at the organization’s headquarters in Switzerland to sell him according to Martin’s plan. He didn’t need that.
Infantino, who was a Coldplay fan, actually had a similar idea. “He had already decided independently that he wanted to work with Coldplay and that he wanted to fulfill that dream,” Evans says.
As a result of those talks, she is set to take the field During the World Cup final match on Sunday Between Spain and Argentina at New York Stadium, New Jersey, it is a huge show lasting only 11 minutes featuring Justin Bieber, Madonna, BTS and Shakira. They will be joined by Coldplay and the Chorus from Staten Island’s PS22 School, and a witness By millions of people in homes, bars and street corners around the world.
The show is also part of an effort to raise $100 million for Global Citizen’s youth education efforts around the world. FIFA is donating $1 from every ticket sold during the tournament to the fund, and Shakira is donating proceeds from her World Cup anthem with Burna Boy — “Dai Dai” — to the effort as well.
That’s not to say that all World Cup fans are necessarily excited to watch the show. Football fans have been skeptical about the final being played at half-time for months. The argument goes that nothing like this has ever happened before at a World Cup, and there is no need for anything like this now. On condition Halftime shows Practically synonymous with Super BowlSome fans believe that staging a halftime show is part of an attempt to “Americanize” the World Cup, or make it more attractive to viewers in countries where football is less popular. Others, for example, are angry about things like “Hydration breaks“Which is seen as just another way to attract attention to advertising.
“The World Cup has traditionally focused its musical identity on one iconic anthem and an opening ceremony rooted in the host nation,” says Tiffany Neiman, director of the Berry Gordy Center for the Music Industry at UCLA. He added: “So when FIFA unveils an 11-minute halftime show, featuring Madonna, Justin Bieber and Tom Cruise, attached to the closing ceremony, it appears to some to be an importation of a made-for-TV American sensibility.”
Oh yeah, Tom Cruise. Just like he did at the closing ceremony For the 2024 Olympic Games in ParisCruz is scheduled to appear During the World Cup closing ceremony before the final match.
Nayman stresses that while some may fear that the inclusion of a half-time concert is too American for the event, it is doing so with a global roster of artists. After all, Bieber is Canadian, and his home country is the host of the Cup. The majority of acts are not from the United States. “Ultimately, what is being globalized is not so much American culture as the production model,” she says. “FIFA borrows a language Super Bowl While filling it with artists that reflect the geography of its audience.
This focus on global appeal was important to Evans, and he had already attracted at least one highly influential international fan base: the BTS army. Members of the military have been mentioned in recent weeks, dropping their names Signature purple hearts. They also helped Global Citizen get closer to their fundraising goal: They raised about $40,000 for the Global Citizen fund in the first week “without being asked,” Evans says.
Interest in the halftime show is also evident in Kalshi and Polymarket, which watched them Tens of billions of dollars In World Cup prediction market trading, according to CNBC report. One market Shakira’s song “Hips Don’t Lie” has been flagged as a potential highlight of the show. Poly Market to choose “Dye-day.” The latter seems the most likely as it is the official song of the World Cup, featuring Burna Boy, who is also set to perform.
