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In 2012 book, Addiction by designThe Anthropist Natasha Dow School puts the various technological casinos that you use to preserve people Gambling. From the architectural engineering of buildings and placing ATMs to the design of casino carpets – all embody the strategic account. As a commercial display of gambling as soon as it is placed, the different elements that constitute the experience of modern gambling are “symphonies for individual technologies” that gather “to create one experience”, to somehow to keep playing, to increase performance, to increase that “time on the device.”
It looks familiar? Shush thinks that. “There is something very similar to the mechanisms integrated Dating applicationsEspecially with beating, ”she says. You really don’t know what you’ll get. “
Although Schüll does not think that these similarities are limited to only Dating applications (Remember the Robinhood stock trading app, it believes that they all subscribe to one common thing: strategies to keep users in place and reduce friction. So what does that mean when friction enters the image? When users spend less time in “Hold” and less energy on the device?
It is true that the amount of time you spend in dating applications has decreased over the years. A Forbes modern poll From the applications of applications they showed that, on average, they spend about 51 minutes a day. Ten years ago they were Repeated 100 minutes Daily to platforms like hummingbird.
It is also true that the growth of user’s wages has slowed recently, accompanied by a slight decrease in the number of Americans who say they use dating applications. However, one of the applications in particular is much more than any other application – Tinder, the transmission creator. Although Tinder is still the title of the most used dating application, the total downloads have decreased since 2020, while applications such as Bumble and Hing have increased years, while user active numbers have decreased in the past three quarters.
The interpretations of this decline are numerous, such as the number of dating applications in the market. “Some people may be wearing the influence of the grandmother, and it may be disappointment,” says Schul.
To the last point, dating fatigue is a real thing. The same Forbes A poll showed that 80 percent From Millennium users – the group that uses these applications more than others – reported.
Another reason is due to this decline Exodus application datingWhich occurred after a rise in use during the epidemic, as many young users are now looking for more “real world” contacts. And of course there is this old cell: boredom.
“In design, they constantly raise the bet-if there is a video of the video, then there will be a three-video poker, then a 10-game-poker has a game and a 100-game poker.” “When you move to the next stage, you cannot return. So it is the effect of tolerance. These applications may have exhausted the ability to keep people to a certain point and did not do this work of transferring it to a higher, higher and more dense level.”
Regardless of the reason for the decline, there is one certain thing – trading applications are still alive and will not disappear any time soon. And if there is anything that must take away from the fact that people jump on Tinder for other dating applications, then be the real competitors for our love and our interest are the ones who aim to keep us in its longer place. Those you want us to continue playing the game forever.
Yes, the use of the dating application was somewhat climax
In general, the dating application was used during the time of Covid-19 insurance in 2020. Between 2019 and 2022, the percentage of adults who use online dating sites decreased from 18 to 15 percent.
Generations transformations in the use of the application
Looking at the number of adults who participate in online dating does not tell the entire story. In some cases, it is an issue that falls some age groups while others pick up the recession. In the same period of four years from 2019 to 2022, the number of adults between the ages of 30 and 49 said they used an application or a site dating back to ever decreased by a percentage, while the number of people between the ages of 18 ranges And 29 and 50 to 64 in the game.
No more payment to play
One thing about dating applications that people We are Tired of him? Pay their price. Growth in the number of users who choose to pay for distinguished dating applications services is the exit.
Millennium generation spends less time
In 2018, the millennial generation spent 90 minutes a day on dating applications. By last year, this number decreased to nearly 56 minutes a day.
The great shift in dating applications? Which of them use people
Despite all the changes in online dating habits, the biggest shift is that people leave applications, there are shifts shifts in them that common. The application that got the biggest blow? Tinder. Although the total dating application downloads around the world have remained over 120 million annually since 2020, this download Tinder slide has become smaller, while applications like Hinge and Bumple have seen an increase in downloads – part of a patient burning the application that started The application is everything.
