The 5 best Apple products launched by Tim Cook

Tim Cook ad The Monday that he will step down as Apple’s CEO in September heralds the end of an era for the Cupertino tech giant — one that has seen a significant increase in the number of products and services it offers.

In the 15 years since then He replaced Steve Jobs In 2011, after a period of uncertainty, Cook brought Apple into its most profitable era. He oversaw a period of prosperity during which the company’s market value rose to more than $3.6 trillion. Like Jobs, he left his mark not only on the company but also on the consumer technology industry.

While Jobs got that ball rolling with an introduction Original Macintosh In 1984 and iPhone in 2007Cook expanded Apple’s experience and the company’s fortunes. Under his guidance, Apple built on the success of the iPhone by introducing subscription services and more mobile devices.

Below is a list – in no particular order – of the top five Apple products and services introduced under Cook’s leadership.

Apple watch

Introduced in 2014 by Cook, Apple watch It represents the first major new category of products under his leadership and is often considered the company’s first major step into the post-Job era. It was a completely new category for Apple, and while the smartwatch market had been moving quietly for several years, analysts maintained that it was the spark the market had been waiting for. In the fourth quarter of 2026, Apple Watch shipments represented 32% of all smartwatches, according to a new report. a report From Counterpoint Research.

Airpods

When the first Airpods Introduced in 2016, wireless headphones have been derided as “Strange looking earbuds‘, and commenters on social media compared them to everything from Cigarette butts to Tampons. But as Apple moves away from standard iPhone headphone jacks, Bluetooth earbuds make sense. they beat CNET reviewers, and a year after their launch, NPD reported that the AirPods were controlling the markettaking 85 cents out of every dollar spent on truly wireless headphones in 2017.

Apple music

Apple launched its first on-demand music service in 2015, entering a market dominated by Spotify. At the time, Apple was already the dominant seller of digitally downloaded songs and albums, but the introduction of Apple Music ended the need to purchase songs or albums from services like iTunes almost overnight. Just one year after its launch, Apple Music has amassed a customer base half the size of rival Spotify. With over 100 million songs in its catalog, Apple Music is the second largest music streaming platform after Spotify.

Vision Pro

The market for virtual reality and augmented reality headsets has been booming for years in the early aughts Vision Pro It launches in 2023. CNET reviewer Scott Stein called Apple’s standalone virtual reality headset “the best wearable display ever.” Dual 4K Micro OLED The displays were rich, vibrant, and far superior to what competing devices offer. But Stein also described the Vision Pro as incredibly heavy and expensive at $3,500.

Air sign

the Air sign – Apple Bluetooth Tracker – Debuted in 2021 and quickly became a popular way to track your data Travel luggagekeys, car, bicycle, pets (Which you shouldn’t) and almost anything else you can attach the little white and silver disc to. Apple’s portable Bluetooth trackers have become very popular Major airports and airlines It’s now connected to Apple’s Find My service and can help you identify a bag that could have made its way through the airport baggage system or was left behind where your journey began. Apple has released an updated version of Air sign Earlier this year.