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Taylor Swift is taking legal action against potential AI misuse by trademarking her voice and image. The pop legend on Friday filed three trademark applications: two audio clips and one image, as reported earlier Monday. By variety.
Both trademark registrations include the audio phrases “Hey, I’m Taylor Swift“and”Hey, I’m Taylor“And Save images It’s from Swift holding a pink guitar held up by a black strap and wearing an iridescent suit in front of the pink stage while on… Tour of the ages.
like Artificial intelligence deepfakes As it continues to spread across the internet, Swift’s move isn’t entirely surprising. Being one of the most famous people alive, the singer has already dealt with a slew of AI-generated fakeouts, including Fake endorsement of Donald Trump for the presidency during the 2024 election cycle.
Swift wouldn’t be the only celebrity to make such a move, as Matthew McConaughey recorded his famous “Okay, okay, okay” line from the 1993 movie Dazed and Confused. McConaughey did More than a few views On what he would like to see from artificial intelligence.
Swift’s filings caught the attention of trademark attorney Josh Gerbin, who… he wrote in a blog post A recording of a celebrity’s spoken voice has never been tested in court before. Music artists typically use copyright to protect their music.
“But AI technologies now allow users to create entirely new content that mimics an artist’s sound without copying an existing recording, creating a gap that brands may help fill,” Gerben wrote.
Gibbern also said that the brand could be the next weapon for celebrities to fight artificial intelligence. The attorney explained that having a trademark “stops anything confusingly resembling a registered trademark.”
Gerben says the “legal theories” behind SWIFT’s filings are strong, and he looks forward to the case when it sues AI platforms directly.
Swift did not immediately respond to a request for comment through her publicist.
