Spotify launches music videos in the US and Canada for premium subscribers

Spotify is release Music videos in the United States, Canada and a few other markets, after the feature launched in Beta in Foreign markets last year.

The videos, made available by music companies under new agreements, will be available only to paying subscribers on Spotify’s Premium plan, and can be streamed on iOS, Android, desktop and TV apps.

Users will start seeing a new option to “Switch to Video” Spotify when they are listening to a song. The video will then start playing from where the song is currently located – a change from how video plays Beta earlier It worked. Users can return to music just by pressing “Switch to Audio” at any time.

The company says videos can be played full screen when the phone is in landscape orientation.

After you make the switch, the music video will replace the short clip, Repeat video Which usually accompanies tracks unless you disable the feature in settings.

By the end of the month, Spotify will have its own video playlists available to subscribers in the US and Canada Best videos of the 90s, Hip-hop throwbacks, Latino party visits, Country visitsand Pop music video songs. Users will also see personalized video recommendations on the app’s home screen.

Bringing music videos to the mainstream US market will help Spotify better compete with YouTube, which today is offering its own music streaming service and moving into audio streaming. Spotify sought to combat the latest threat by Added support for video podcastsIn addition to other social features such as Comments, questions and answersand Opinion pollswhich makes the app feel More like a social network.

The news was that Spotify’s music video feature would soon be arriving in the US It leaked Last month, following the company Dealing with the National Music Publishers Association (NMPA) in November. Under the expanded partnership, the streaming service has launched a subscription portal that allows NMPA members to enter into a direct licensing agreement for audio visual (AV) rights in the United States. Spotify said the move As a result, it will “increase revenues for independent songwriters and publishers.”

Spotify has other deals that included AV rights with worldwide, Sonyand Warner Music Group Throughout 2025.

The company declined to share the total number of videos included at launch, the ratings on board, or details of the deals. However, a company spokesperson said that, as with audio streams, music video streams that are at least 30 seconds long will be flagged and will bear royalties, consistent with the agreements.

In addition to its current expansion into the US and Canada, Spotify is bringing music videos to Antigua & Barbuda, Bahamas, Barbados, Dominica, Ghana, Grenada, Guyana, Haiti, Jamaica, Uganda and Venezuela.

A complete list of beta markets is available at Spotify support site. In the test markets of Brazil and Colombia, music videos are being offered to listeners in the free tier as well.