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For users, Spotify has been a place to consume podcasts created by other creators. The company wants to change that by introducing its Personalized Podcasts feature, which uses artificial intelligence to create podcasts for users based on a personalized idea or prompt.
Earlier this month, the company released a Command line based github A tool for Claude Code and Codex that allows users to create a podcast and save it to their Spotify library. The company said that users will soon be able to create podcasts directly within the Spotify app. They can also schedule it to create daily or weekly summaries of topics they have recurring interests in. In addition, they can also create one-off podcasts to understand a topic.
Users can submit a request such as “Share my daily updates of my city, tell me about local concerts by artists I love,” or “Help me understand the economy in five minutes,” to create a podcast and save it to the library for personal consumption.
Moreover, users can add links, PDFs, text, and choose custom audio to create podcasts. The company takes a leaf out LM notebookElevenLabs reader, and former NotebookLM Huxe developer app To create personal podcasts on any topic.
Spotify has also released a dedicated desktop app called Studio by Spotify Labs, which can connect to users’ email and calendar to create personalized summaries.
Additionally, the company is rolling out its AI-powered Q&A feature to premium mobile users in the US, Sweden and Ireland today. Through this, users can ask questions about the episode they are listening to or the concept mentioned in the podcast to get answers. They can also request podcast recommendations on specific topics. The new addition comes after the company released a quick rule Feature to create podcast playlists in April.
Until now, Spotify has been pushing people to consume more video and audio files. The number of users who streamed a video podcast rose by 50% year-over-year, the company said. With this release, Spotify wants users to engage more with the app by asking questions about the podcast, which is like… Ask YouTubewhich Google released earlier in the week, and they create their own interest-based podcasts.
For podcasters, Spotify is making a creator nurturing tool available to manage brand partnerships. Additionally, it also adds a way for creators to charge a subscription to unlock exclusive content and experiences. Social platforms such as Instagram, Facebookand pop Already offers a similar product for content creators.
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