Sonos says it is an “actual assessment” of what Trump’s tariff means to customers

Even with all the disturbances caused by Sonos He passed over the past yearIf you are looking for any of the company’s products, it may be wise to buy sooner and not later. In an e -mail, an ERIN PATEGAS spokesman told me that Sonos “is closely monitoring developments related to the proposed definitions and evaluating possible effects on our business and the supply chain. At this time, our focus remains on providing the best audio experiences for our customers.” This is less optimistic than the company that the company gave only two months ago, but for a good reason.

Like many other technology companies, Sonos belief It will be in a good position after mixing its supply chain outside China to other production centers. In the latest call of the company’s profits, Syrian Casey Financial Director said:

“We may remember that we have undergone a great effort to diversify our supply chain a few years ago, which led to the manufacture of all our products heading to the United States that turned into Malaysia and Vietnam. As a result, we expect drivers to have the impact of the minimum on our total margin in Q2 based on what we know today.”

the Comprehensive proposals announced by President Trump yesterday Place a 46 percent tariff on Vietnam and 24 percent on Malaysia, making this strategy less effective than Sonos was hoped for. The Santa Barbara brand is a relatively small company that already works on the margins of thin devices, so it can not simply absorb the cost of these definitions. His shares were 15 percent on Trump’s plans news. “Our stock consists of $ 117 million of ready -made goods and $ 24 million of ingredients,” Casey said in February.

But at the present time, the Pategas statement confirms, the company focuses on its focus on improving the basic user experience – and this mobile phone application.