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SHEIN is returning to India via the Reliable deal


Fast Chinese retail stores in India have been re -operated with a partnership with Relination Retail, nearly five years after they were banned amid diplomatic tensions between New Delhi and Beijing.

The new Shein India Fast Fashion app, developed and launched by billionaire Mochesh Ambani, is a great return to one of the largest retail markets in Asia. The revival of the application comes under strict conditions that give dependence full control over operations and data.

According to the recently unveiled partnership structure by the Indian Ministry of Trade, Shein will work purely as a technical partner, while maintaining dependence on the full property of the platform through its affiliated. The arrangement requires storing all customer data in India, as she does not have access rights.

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