Samsung has designed a real-life Spider-Man tracking device that you can use this summer


Fans are waiting Spider-Man: A Brand New Day You now have something to track besides the movie’s release date. On Tuesday morning, Samsung sparked excitement SpideyTracker.coma new interactive fan site that says it “brings to life a key element” of the upcoming MCU film — specifically, a website that exists within the film.

In the trailers for the movie Brand New Day, Peter Parker’s best friend Ned Leeds He builds a website to help the citizens of New York locate Spider-Man in real time. Samsung – from Galaxy Z Flip, Galaxy Z Fold and Galaxy watch The devices are featured prominently throughout the trailers – and now he’s turning this fictional location into something fans can actually use.

The collaboration, according to the company, aims to bring “the spirit of creativity and connection from the film to life through a fan-driven experience that unfolds online and in real-world spaces throughout the summer.”

Samsung phones feature prominently in Sony’s new film. Wait, no Sony makes phones? my darling.

Samsung

If we look at marketing speak, the concept is clear and straightforward. As Spidey appears at live events, in creator videos, and around the world, fans will be able to follow him. The site features a cute pixel art map and appears to send out notifications to keep Spidey watchers in the loop leading up to the movie’s debut. We’ll learn more about exactly how the site works in a video coming out on Tuesday.

This isn’t the first time a Spider-Man property has played with the idea of ​​a superhero app. in Sony PlayStation gamesSpider-Man Peter Parker and Miles Morales Join the superhero gig economy with the Friendly Neighborhood Spider-Man app – created by Miles’ friend Junky Lee – that allows New Yorkers to report crimes across the city to web publishers. The MCU’s Ned Leeds is loosely based on the same character, proving that, continuity aside, Spidey’s “guy in the chair” is the master of a different kind of web.

The Spidey Tracker website will launch on Wednesday, coinciding with the release of the film’s second trailer.

Samsung

SpideyTracker.com It’s scheduled for full release on Wednesday, June 17, at 3 PM ET (12 PM PT) — the time of the arrival of the film’s second trailer, which, frankly, is more exciting news than this site. Spider-Man: Brand New Day opens in theaters this summer on July 31.



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