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Last month Samsung Raised the price of two Its leading smartphones By $100. Now, two new mid-range models — the Galaxy A37 5G and Galaxy A57 5G — are getting $50 price increases, despite minor hardware updates over the past year. Galaxy A36 and A56. Samsung has also trimmed down the lineup – there’s no successor to Galaxy A26 this yearAt least not yet.
These price increases may be an indicator of the economic climate, along with… DefinitionsDue to the rise in oil prices To war in Iranand the lack of memory that led to an increase in RAM and Storage costs across the board. If the phone’s price doesn’t go up, it could mean fewer meaningful hardware upgrades to keep costs down, just as it did recently Google Pixel 10a. (The outside is iPhone 17ewhich manages to add features like MagSafe and a new processor, along with a few other upgrades, without a change in price over the iPhone 16e.)
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“Price increases or ‘spec downgrades’ have become the norm,” Jitesh Ubrani, research director at IDC, wrote in an email to WIRED. “Unfortunately, consumers will need to adapt to this new reality. The biggest bottleneck for brands right now is memory, with suppliers facing tight availability and much higher costs than in years past.” Although geopolitical factors have not yet affected device prices, they are increasing uncertainty that could increase costs in the future, Obrani says.
Samsung did not comment on the exact reason behind the price increase. However, she says that consumers eyeing A-series phones are prioritizing upgrading out of necessity — perhaps their current phone is just broken or already outdated — and that they don’t care much about AI features. Value for money is the number one driver for purchase, ahead of performance and battery life. So it’s strange to see the company raise prices, although Samsung hopes the improvements are convincing.
The Galaxy A57 5G costs $550 with 8GB of RAM and 128GB of storage, and $610 if you increase the storage to 256GB. Meanwhile, the Galaxy A37 5G starts at $450 for 6GB of RAM and 128GB of storage, or $540 for 8GB of RAM and 256GB of storage. Both will officially go on sale on April 9.
Small updates
Processor upgrades are the main advantage of these phones. The Galaxy A37 is powered by Samsung’s Exynos 1480, which is supposed to deliver 14 percent better CPU performance, 24 percent better graphics, and, perhaps shockingly, 167 percent better neural processing performance — which is useful for AI tasks. This compares to the Qualcomm Snapdragon 6 Gen 3 chip in last year’s Galaxy A36.
The Galaxy A57 features an Exynos 1680 processor, which isn’t a huge jump over the Exynos 1580 in the Galaxy A56, but it still offers a nice improvement: 10 percent better CPU performance, 7 percent faster graphics, and 42 percent improved neural processing. Both phones still have the same 5,000mAh battery capacity and charging speeds. (There’s no wireless charging, though competing phones like the iPhone 17e or Google Pixel 10a offer that feature.)