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Samsung has opened its showcase of new Art TVs, which includes updated versions of the Frame and Frame Pro. One of the biggest changes is that the base model gets rid of the separate connection box. Both models will be available in sizes ranging from 55 to 85 inches.
The Frame in 2026 has built-in connections, unlike… Previous versions Which has a separate box connected to a thin cable. The kit includes a Slim Fit wall mount that lets you fold the TV on a hinge to connect new devices.
Meanwhile, the Frame Pro still includes a Wireless One Connect Box that can transmit up to 30 feet away. The TV also includes a Neo QLED 4K display for “brighter colors, sharper contrast and deeper blacks.”
Frame Pro pricing starts at $2,000
Both 4K models include upgraded Glare Free technology for improved performance in a bright room, and this matte surface is also intended to make artwork look more realistic.
At the core of its appeal, Frame templates support the Samsung Art Store with over 5,000 artworks for subscribers, while Art Store Streams give you access to 30 new curated pieces per month for free. You can further customize this TV by choosing from a range of bezels: Modern Brown, Modern Teak, Modern White Metal or Sand Gold.
The TVs also feature the AI Sound Controller Pro, which lets you control volume, music or background effects, as well as… There is also an AI Soccer mode on Mini LED TVs.
Finally, the TVs come with One UI Tizen, with all major streaming services, and up to seven years of OS updates. For gamers, the Frames sport Motion Xcelerator supports gaming at 144Hz, and up to 240Hz with a PC connected.
Samsung essentially invented the gallery-style TV, has imitators from most competitors, and while the on-board connections of the frame may turn off some potential buyers, the improved anti-reflective coating may be enough to attract them.
The Frame Pro is rolling out the red carpet at retailers now, while the Elevated Frame will be available “at a later date.”
- 85-inch The Frame Pro: $4,000
- 75-inch The Frame Pro: $2,800
- 65-inch The Frame Pro: $2,000
- 55-inch The Frame Pro: Coming soon