Sam Altman’s Project World is looking to expand his empire for human verification. First stop: Tinder.

In a trendy location near the San Francisco Pier, Sam Altman Verification project world It celebrated its upcoming development and the rapid expansion of its ambitions. And it starts with Tinder.

Tools for humanityThe company behind the global project on Friday announced plans to integrate its verification technology into dating apps, event and concert ticketing systems, business organizations, email and other areas of public life.

“The world is approaching very powerful artificial intelligence, and it does a lot of cool things,” Altman said, speaking to a large crowd at The Midway. “We are also heading into a world now where there will be more things produced by AI than by humans,” he added. “I’m sure many of you are wondering: Do I interact with an AI or a human, or how much of each interacts, and how do I know?”

World (formerly known as Worldcoin) distinguishes itself from many of its peers in the identity verification space by providing the ability to verify that a real, live human is using a digital service while still protecting that person’s identity. There’s some complex cryptographic chemistry behind this (something called “zero-knowledge proof-based authentication”). The result: The company creates what it calls “Evidence of humanTools, which are mechanisms that can verify human activity in a world full of AI agents and robots.

Its main verification tool is a spherical digital reader called an Orb that scans the user’s eyes, converting the iris into a unique and anonymous cryptographic identifier (known as a Universal Verified Identifier). This can then be used to access World services, although users can also access the World app without having to.

Altman kept his remarks brief on Friday (Altman said TFH co-founder and CEO Alex Plania was absent due to last-minute hand surgery). He then delivered much of the presentation to Global Chief Product Officer Thiago Sada and his team.

Sada explained that the world is in the process of launching the latest version of its application (the latest version It was launched at an event in December), along with a slew of new integrations to its technology.

The world has been preparing, for some time, for the deployment of verification to dating apps – most notably Tinder. Last year, Tinder launched a Global Identity Pilot Program In Japan. This pilot program appears to have been a success because World announced that Tinder will launch its verification integration in global markets — including the US. The software embeds the World ID logo into the profiles of users who have undergone its verification processes, thus verifying their identity as a real person.

The world is also courting the entertainment industry by launching a new feature called Concert Kit, where musical artists can reserve a certain number of concert tickets for people with verified global ID. This is designed to ensure that fans are safe from scalpers who use them frequently Automated ticket purchasing bots To cover the seats. The Concert Kit is compatible with major ticketing systems, including Ticketmaster and Eventbrite, and the company is promoting it through partnerships with 30 Seconds to Mars and Bruno Mars, both of whom plan to use it on their upcoming tours.

The event was filled with many other announcements, including some aimed at businesses. A Zoom/global ID verification integration Seeking to combat the supposed deepfakes threat to business calls, the DocuSign partnership is designed to ensure signatures come from real users.

The company is also working on a number of features in anticipation of the Wild West of the proxy web, including a feature called “proxy delegation,” where anyone can delegate their global ID to a proxy to carry out online activities on their behalf. A partnership with authentication company Okta has also been established System (currently in beta) Which verifies that the agent is acting on behalf of the human. The system is set up so that a global identifier can be linked to a specific agent, and then, when the agent goes out to the web to act on behalf of that person, websites will know that a verified person is behind that behavior, Gareth Davies, Okta’s chief product officer, said at the event.

It has been that way until now It is difficult for the world to expandThis is largely due to the verification process itself. For most of the company’s history, to get its gold standard, you had to travel to one of its offices and have your eyeball scanned by an orb — a rather uncomfortable (not to mention strange) experience.

However, the world has consistently made moves to increase the structure of ease and incentives for verification. In the past I offered it Crypto assetsWorldcoin, to some members who signed up, and also distributed its orbs to Large retail chains So users can check themselves while shopping or having a coffee. Now, the company announces that it is significantly expanding its orb saturation footprint in New York, Los Angeles, and San Francisco. The company also promoted a service where interested users can ask World to bring the orb to their location for remote verification.

In a conversation with TechCrunch, Sada also shared that World tried to solve the scaling problem by creating different levels of verification. The top tier is Orb Verification, but below that, World previously offered a mid-level tier, which uses an anonymous scan of an official government ID via the card’s NFC chip.

The company also introduced a low-profile feature, or what Sada called “low-friction” — which means low-effort, I guess, but also “low-security” — which involves just taking a selfie.

Selfie Check, presented by the Sada team during the event, is designed to preserve user privacy.

“Designing portraits is special,” Daniel Schorr, a TFH executive, said during the presentation. “This means we maximize the local processing that happens on your device and phone, meaning your photos are yours.”

Obviously, selfie verification is nothing new, and scammers have been around for a long time I managed to fake it. “Obviously we’re doing our best, and it’s one of the best systems you’ll see for this. But it has limitations,” Sada told TechCrunch. He noted that developers looking to integrate World services can choose from three different verification levels depending on the level of security that matters to them.