Roku’s $3 Howdy subscription service is launching on Prime Video

year Announce That Tuesday Welcomea $3 ad-free streaming service, is launching on Amazon’s Prime Video. The announcement marks the service’s first expansion outside of the Roku ecosystem.

I set off As of August 2025, Howdy features a library of nearly 10,000 hours of content from Roku partners, including Lionsgate, Sony Pictures, Disney Entertainment, and Warner Bros. Entertainment. Discovery and FilmRise, along with select Roku original titles.

Subscribers can watch titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” as well as romantic comedies, medical dramas, ’90s comedies, classics, and more.

At launch, Roku said Howdy was designed to complement, not compete with, premium services.

To sign up for Howdy via Prime Video, you’ll need either an Amazon Prime membership or a standalone Prime Video subscription.

“Our goal has always been to make great entertainment more accessible,” said Jill Fuchsberg, head of subscriptions, partnerships and corporate development at Roku. press release. “The expansion of Prime Video builds on our momentum and advances our mission to deliver an ad-free streaming experience at a price that makes it easier for audiences everywhere to enjoy the content they love.”

The expansion of Prime Video doesn’t come as a surprise, Anthony Wood, CEO and founder of Roku, said at CES last January. Hello will come To other platforms.

Roku’s launch of Howdy came two months after the company’s launch Paid $185 million to acquire Frndly TV, A streaming service that offers live TV, video on demand, and cloud-based DVR.

Howdy has joined the company’s Roku Channel, its free, ad-supported (FAST) streaming service. According to a report released last year, the Roku Channel is the most watched channel Popular fast serviceahead of competitors Tubi and Pluto TV. Roku says more than 125 million people use the platform daily.

Roku released Fourth quarter earnings for 2025 last month, generating net income of $80.5 million. The company also announced that We will be launching new streaming packages.