Roblox is launching an AI-powered game creation feature in its mobile app

Roblox Announce Thursday a new feature called “Build” allows users to design games from their mobile devices using artificial intelligence.

The Build feature allows anyone to turn simple text prompts into a basic game without any programming experience. For example, if a user types, “Let’s make a relaxing adventure game set in a dense forest,” the new feature will create a rough version of the game, which users can then edit and share with friends.

“Powered by a wide range of AI models, including open source and proprietary Roblox models, Build handles gameplay mechanics, environment, characters, visual style, audio, and more,” the company wrote in its blog post.

Companies like Google, MicrosoftTencent has built similar tools. However, the creation of AI-driven games has raised concerns among developers and players, with critics arguing that lowering barriers to game development via text prompts could lead to an influx of low-quality, repetitive games. This could also lead to increased competition on the platform, as creators are asked to compete not only with other developers but also with AI-generated content that can be produced much more quickly.

These concerns are reflected this year Game Developers Conference State of the Game Industry The survey, which found that 52% of gaming industry professionals believe generative AI is having a negative impact on the industry.

To address this issue, Roblox plans to rank these AI-generated games based on player retention, similar to the system used for other games on the platform. If a game has not been played, it will not be displayed prominently.

“Our discovery systems are designed to highlight games with long-term retention, and that don’t involve AI regression. The quality of games on the home page doesn’t change: if no one plays them, no one can find them. The goal with these new tools is to continue to accelerate the creation process across all experience levels,” the company added.

The Build feature will enter public alpha testing on July 28, and is available to users in New Zealand aged nine and above who have verified their age. Users aged 16 and over will have the opportunity to publish their creations to a global audience. There will be a free basic version available as well as paid options.

In addition to the building feature, Roblox is also developing AI agents that will help creators playtest and provide analytics. These features are expected to be rolled out in the coming months.

The new feature highlights Roblox’s continued investment in AI, including Artificial Intelligence Enterprise Model To create 3D game assets and Artificial intelligence chatbot To support developers during the game building process. Additionally, Roblox is developing a new “scene generation model” capable of generating fully editable and playable 3D scenes from a single text prompt.

Additionally, this announcement comes shortly after the launch of Roblox It has been detected It plans to discontinue “Roblox Connect,” an avatar-based video calling feature that was introduced in 2023.