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Roblox is making a small but noticeable change. After replacing the word “game” with “experience” throughout its website and mobile apps in 2021 while Epic Games vs. Apple During the course of the trial, Roblox became more comfortable using the term “gaming” again.
“Over time, we’ve learned that ‘experiences’ is not an intuitive term for many parents, older players, and game developers,” says Roblox spokesperson Juliette Chatin-Lefcourt. Edge. “Games are clearer and better reflect what Roblox is and where we’re headed.”
One of Epic against Apple The main points of the trial were trying to be determined What a game. Roblox falls into somewhat of a middle ground: Although the app itself is not a game, it allows users to create game-like experiences that other users can interact with. During the trial, A Apple CEO testified Roblox shouldn’t be viewed as a game, which was actually a big deal; If Roblox He was Perhaps it needed to be seen as a game by Apple Adherence to the rules That would have made maintaining its iOS app very difficult.
As the experiment continued, Roblox switched from using the term “games” to “experiences.” The distinction between the two was a big deal at the time; Roblox said companies like Roblox and Epic were trying to describe their platforms as metaverses Edge The term “experiences” better represents “the wide range of immersive 3D spaces” on the platform. It may also have been a move to try to ensure that Apple wouldn’t view the app as a game.
Roblox hasn’t completely moved on from the term “experiences.” Its App Store description still mainly displays that term. But the Roblox homepage shows me a section for “Featured Games” and Roblox website for developers I found features a collection of examples of the word “games”.
It’s not the only notable language shift from Roblox recently; The company renamed “Friends” to “Contacts” In 2025But now it is I turned back to friendsalso.