Rivian will deliver the first R2 SUV on June 9

Rivian finally open The first customers of the company’s new R2 SUV will receive their cars on June 9.

The automaker has spent the past few months ramping up its efforts to release the R2, which is less expensive and targets a larger market than the current R1 lineup. The new SUV will initially be available in a model that starts at just under $60,000, though Rivian has announced plans to release a “standard” version starting at $48,490 in 2027.

The company has stirred up More affordable version “Starting at about $45,000” late next year — a price touted by Rivian Since the R2 was unveiled in 2024.

Rivian has high expectations for the R2. Founder and CEO RJ Scaringe said this is “probably the most important thing we’ve launched yet.” The company is betting on Very fast escalationWith deliveries of up to 25,000 cars by the end of this year. Ultimately, Rivian hopes the R2 and its hatchback sibling, the R3, will help the company become profitable for the first time since its founding in 2009.