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Not every summer moment has to end up buried in your phone’s digital camera roll. On Tuesday, Polaroid launched Go Generation 3the latest version of what it calls “the world’s smallest instant analog camera.”
The small camera is designed for use Polaroid Joe To instantly capture and print small-sized photos that can fit in your phone case.
According to the company, The target audience is Generation Z, who are looking forward to a “summer like this” — spending less time on their phones and more time in the physical world. The Go Generation 3’s compact size is designed to support this lifestyle, making it easy to use on the go.
“We focused on improving the optical system, incorporating a really powerful flash and improving the camera for great, close-up selfies of you and your friends,” Stine Bauer Dahlberg, chief product officer at Polaroid, said in the press release.
Based on this image, the Go Generation 3 appears to be a bit larger than an orange.
Along with a more powerful flash for low-light conditions, a new lens with improved contrast, less glare, and the ability to take more zoomed-in selfies, the Go Generation 3 adds several updates. It also carries over features from the Go Generation 2, including a selfie mirror, a self-timer, and a double exposure mode that puts two photos in one frame.
As with the second-generation model, the rechargeable battery lasts for about 15 film packs per charge. There’s an included wrist strap, charging cable, 1-year limited warranty, and the ability to scan and share your photos Free Polaroid app.
The Go Generation 2 and Go Generation 3 cameras are priced at $90 each. Go moviewhich measures 2.62 x 2.12 inches and has an image area of 1.85 x 1.81 inches, costs $22 for a double package, with each package containing 16 images.
Unlike the second generation camera, you get five new colors to choose from with the Go Generation 3: light blue, purple, teal, black, and white.
Go Generation 3 is now available on polaroid.com It will be on sale at select retailers starting June 16.
The Go Generation 3 works with Polaroid’s Go film, but you can also scan and share your photos using the free Polaroid app.
Compact and instant
Based on the size and weight dimensions listed for the instant camera Product pageThe Go Generation 3 (4.2 x 3.3 x 2.54 inches, 8.9 ounces) appears to be larger than the Go Generation 2 (4.3 x 3.3 x 2.44 inches, 8.43 ounces).
However, when asked if that would make the Go Generation 2 the world’s smallest instant camera, a Polaroid representative explained that when he says “the world’s smallest analog instant camera,” he’s referring to the Go line as a whole.
