Plex is tripling the price of a Life Pass to $750 after doubling it last year

I’m dying to know how much money Plex will make over the next six weeks from charging people to stream their video from their homes. Today, it’s giving every potential customer until July 1 to secure a lifetime subscription at today’s prices — before tripling the price to $750.

Plex has already doubled the price of a lifetime Plex Pass subscription From $119.99 to $249.99 last Marchand will triple again on July 1 to $749.99. At that price, you’d have to subscribe for 11 years (at the current annual rate) to make the lifetime subscription worthwhile.

Plex isn’t choosing the new number because it expects you to pay $750. In a blog postThe company says it actually wanted to stop issuing lifetime plans; It prefers to push users toward recurring subscriptions rather than “maintain long-term development.” Now that the annual subscription covers a decade’s worth of Plex, it’s a win for Plex either way.

But it may be so especially Be a Plex Winner If, like me, you’re feeling sudden FOMO and thinking about giving Plex a $250 lifetime subscription now. Although you’ll only give Plex about 3.5 years of annual revenue at today’s rates, it gets an immediate cash infusion. It’s like a huge sale except that instead of needing to lower the price, Plex actually raised it. (Again, the annual subscription costs twice what it was last March.)

Plex’s blog and emails to users encourage this with a very prominent call to action, bolded and highlighted in blue: “You have until 12:01 AM UTC on July 1, 2026 to get a lifetime Plex Pass at the current price of $249.99* here. If you’re thinking about it, now is a good time to buy“.

So does Plex’s website, which is currently topped with a banner that reads: “The price of the Lifetime Plex Pass will increase on July 1, 2026. Get it at the current price while you still can. Buy now“.

None of this suggests that Blix is ​​laughing all the way to the bank. It’s a small company, its money is private, the global advertising market is stagnant, and… It had major layoffs A few years ago.

Plex says monthly and annual subscription prices don’t change today, and nothing will change for current lifetime passholders. These changes came last year. That’s also when Plex built one of its most valuable features behind this subscription: the ability to stream your media server’s video outside of your home.

For free, and without a subscription, you can still create groups, broadcast to devices on your local network, and broadcast remotely from other people who pay. Plex Pass also adds features that let you skip intros and credits in shows, download your media remotely, auto-rewind when paused, and hardware-accelerated streaming in its Media Server app, And more.