Peacock brings Starz to the platform as its first-ever subscription add-on

Are add-ons the next big wave among streaming services? It remains to be seen, however peacock It gets into the game by launching Starz as an optional subscription add-on, which was shared on the NBCUniversal-owned platform on Tuesday. All subscribers can now subscribe to the ad-free platform – which is home to hits like Outlander,… Privilege of power – Directly in the Peacock application. The price is $12 per month, which is standard Starz pricing without any bundles or promotions.

The news comes on the heels of the peacock Launched as an add-on Via YouTube Primetime channels and Comcast advertising NBCUniversal and Sky split As a separate business. It’s the first time Peacock has offered another streaming service (which could be considered a competitor) as an add-on, but it’s another way for viewers to subscribe in one place. Customers with any tier of Peacock plans — Select, Premium, or Premium Plus — can choose to subscribe to Starz for the additional fee.

“We are excited to partner with Peacock in offering STARZ as an add-on subscription to the platform for the first time ever,” said Allison Hoffman, president of STARZ. “As a premium complementary service, Starz is designed to be distributed in a way that enhances and extends the value of the broader platform.”

Peacock’s lineup of shows, movies, and live programming includes Love Island USA, Spain’s Telemundo broadcast of the FIFA World Cup, Poker Face, and Strong. In addition to Power and Outlander, Starz carries P-Valley, The Housemaid, and Sweetpea, with an upcoming slate that includes Fightland and SWAT Exiles.