New Nintendo era full of safe stakes

Nintendo enter a new era. While most of everyone connects the company to video games, over the past few years, the brand has been steadily expanded to Mario to something much larger.

“I think people look at Nintendo as a game company, but we have always thought about ourselves as an entertainment company,” Tell me in 2023. Design legend Shijro Miamoto echoed the same idea At the opening of the first Nintendo Museum last year. He said: “What I wanted to express with this museum is that we are first and foremost an entertainment company.”

To this end, Nintendo entered into new areas like Parks and Hollywood Films. At the same time, you are now trying to keep a foothold in the games Switching 2Follow -up to the most successful home control unit so far. Each of these moves is a bold bet designed to expand the range of Nintendo – but each one does it in the most possible way.

Since Nintendo is increasing, it also becomes less dangerous.

The switch 2 is the most obvious example. It is in the name. Instead of switching things with the idea of ​​the left field like Wii movement controls, Nintendo is committed to what to succeed. Switch 2 keeps the same shape as its predecessor, but with a larger screen, more powerful, and re -design devices. Given that the key has sold more than 150 million units over the past eight years, It makes sense to be somewhat boring Nintendo hereAnd simply refine a concept he knows. He even plays most of the games themselves.

The first two major exclusives on the first end of the control unit- Mario Cart World and Kong Panza donkey – This idea is nourished, with new features that are largely designed about the improved Switch 2 power. in Mario Map It is a large open world that connects the race paths, while Kong donkey It allows you to break the world around you to open new areas and paths.

This safety refers to a greater way to think about the Nintendo outside the following controller. Every large stake from Nintendo had a similar amount of risk breathing. When the company finally decided to expel ghosts Live work Super Mario Bruce Film from the ninetiesA partnership with lighting, animation studio was held behind current visits such as Subordinates and The secret life of petsAnd that had been trusted before with the amendments of Dr. Souss Greench and Lawrax.

The result of this partnership, Super Mario Bros.It was a playful honor stuck from the source material. He – she He got more than $ 1 billion and Obtaining a complement next year. the Next direct work Zelda legend film It is dangerous to a touch, but there is a Wes Ball, but there is a relatively unjustly roasted outlet with a busy record of successful movement such as Monkey planet and Maze. In both cases, Mamuto – the man who created both Super Mario and Zelda legend – Participates, as a product.

This post is a major part of this expansion. Nintendo tries to relieve risks by deeply staying in all these new projects. This is one way to avoid a movie where Bowser-sorry, King Koopa- is Dennis Hopper that plays a kind of advanced dinosaurs, and walks Bob-IBS wearing a Reebok sneakers. Miamoto has made a point to be part of these new initiatives, It dates back to how long Nintendo released the first suitable mobile game with it Super Mario Run.

This includes entertainment gardens in Nintendo. I started with Super Nintendo World at Universal Studios Japan in OsakaThe company has since expanded with locations in Los Angeles and Orlando, with another plan in Singapore. It is very similar to its partnership with lighting (which is under the umbrella of the global photos). Harry Potter to Jurassic Park.

“We had this common idea of ​​trying to create something new and impressive, and the idea of ​​a really interactive thing,” Miamoto told me in 2023 about the cooperation between Nintendo and UNiversal. “In this sense, our participation was not a matter of asset review or designs review. But you really tried to reach the exact word of how people experience this, and their experiences will be. We had a lot of meetings to discuss what we wanted to accomplish here.”

A similar spirit passes across The official Nintendo Museum in Kyoto. It is on a much smaller scale from most other Nintendo projects; There is only one place, with no declared plans to expand, and it is unlikely to achieve large revenues compared to the feature film or the home control unit. But he is also designed to be a pure expression of seeing herself that Nintendo wants to present to the world.

This vision is clean. While there are a lot of interesting details about the history of Nintendo, including the time before the presence of video games for a long time, there is nothing new to learn about any of the company’s failures or differences in the museum. Not even any of the people who worked in the company during the past century. Without any of these chaotic dirt, the museum is another safe bet.

To date, this approach was working. Switch Nintendo’s success allowed the work of the strength, and this has been issued to successful projects in other areas. It seems that early interest in key 2 indicates that this will not change any time soon.

It is understood that the company does not want another to flounder like Wii U or Virtual Boy, but at the same time some of its prominent successes came from zigzag when others set out. One piece of Nintendo devices that sold more units than the original key is Nintendo DS, Small -hand strange with two screens replacing the iconic game of the game. While the switch was one day Trailblazer, It is now facing an increase in competition as a leader in a fast -growing category of devices.

There is an accurate balance an act here. If you play it safely all the time, you are at risk of becoming boring. This is good in small doses, but for a company that is largely succeeded in its creative instincts, its boring is related to the worst possible future for Lintendo. The company may depend on its games to exudes its wild instincts or more creative or smaller projects such as Enchanting warning or DIY cardboard accessories.

The more Nintendo becomes the greatest, the more it loses – and now it appears that the determination not to tamper with it.