New Google Tags will tell you when an ad has been created or modified using AI

Advertisers have steadily intensified their use Artificial intelligence tools in creating ads You see it when browsing the Internet. In response to this trend, Google announced a new feature On Thursday, it’s geared toward helping people decide when to create an ad with Generative artificial intelligence.

In Google My ad center panelA new section titled “How was this ad created” has been added to help you know if an ad was created or modified using artificial intelligence. You can access this panel by clicking on the three-dot menu or the information icon in ads, whether using Search, YouTube, or Discover.

AI has helped advertisers streamline the production process: companies can connect their ads to consumers while reducing costs and accessing creative options that may previously have seemed out of reach.

However, the end result can lead to unwanted confusion. What if you saw an ad online showing a product in a situation or environment, and then learned it wasn’t real? Would you still be interested in making a purchase?

Google says that when advertisers use AI tools to create an ad, Reveal Regarding this new regulation in the Ad Center panel for each ad. If an ad was created on another platform, Google will continue to provide transparency controls so the advertiser can determine whether AI was used to create it, which will inform the rating that appears directly on the ad.

This last part depends on whether the advertiser wants to do this sorting process in the first place. Google will not actively check ad ranking in such situations. However, depending on local law, the ad may be tagged with AI if necessary.

A Google spokesperson told CNET that advertisers are responsible for accurately labeling their ads and complying with any local laws.

This is the latest in Google’s efforts to increase transparency around artificial intelligence. In May, the company filed Synth IDan invisible watermarking system that helps identify content generated by artificial intelligence, enhancing the capabilities of… Google Assistant Gemini AI.