Netflix’s advertising ambitions continue to grow

For the second year in a row, the monthly viewership of ad-supported Netflix content has doubled. During its 2026 presentation, Netflix revealed that its $8.99 per month plan reaches more than 250 million people worldwide, a big jump from 94 million users were reported last year.

Netflix first The ad-supported base tier will launch in 2022Since then, not only has membership grown, but prices have also gone up. The streaming service has included the basic plan in Recent increasesWhich makes its price $2 more than its launch price of $6.99. Texas Attorney General Ken Paxton this week cited Netflix’s ad-supported plan In a lawsuit against the companyClaiming that the service misled subscribers about the data it collected about them for advertisements.

Netflix is ​​expanding its ad-supported tier to 15 new countries as well, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Sweden, Switzerland and Thailand. The service is also testing a new personalization tool that adjusts the ads subscribers see “based on their viewing behaviors.”