Netflix says about 300 titles use generative AI

Netflix says nearly 300 titles on its platform use generative AI, most of which occurred in post-production. The streaming service revealed the news in Second quarter earnings report released Thursday, saying it “is increasingly taking advantage of these tools to deliver high-quality output more quickly and at a lower cost.”

It also provided some examples of titles that use artificial intelligence, including: The American experience, gloryand Brazil 70: The Trilogy Saga. These shows used technology to “create highly complex sequences”, including “augmented crowds, historical battle sequences, and establishing shots for world-building”. During Netflix’s call with investors, co-CEO Ted Sarandos said American an experience The documentary series includes 17 minutes of “AI-enhanced footage,” which was “produced twice as quickly and at half the cost of previous options.”

“In many cases, production companies would have eliminated these key shots because they couldn’t afford them,” Sarandos added. “They weren’t able to do it in the time frames they were working on.” Likewise, Sarandos said last year that artificial intelligence was used to create a scene In the science fiction series Eternal To save time and reduce costs.

Netflix reported revenue of $12.56 billion over the past few months, and says it remains on track to double its advertising revenue to $3 billion. In its letter to shareholders, Netflix also addressed some concerns about the sharing, which emerged after a report from Bloomberg revealed that the streaming giant She struggles to keep viewers around For the second season of his shows.

“Time spent is just one aspect of strong engagement,” the service says, adding that “quality and variety are also important.” It also highlights that Latest What we saw a report It shows that subscribers watched more than 97 billion hours, up 2 percent year-over-year. The company also announced that it will now switch to publishing this report only once a year, instead of twice.

July 16 update: Added information from Netflix’s earnings call.