Netflix is ​​introducing vertical video to its mobile app this month

Netflix It plans to add vertical video feeds to its mobile app starting at the end of April, the company shared in the first quarter Message to shareholders Thursday. The streaming giant made its debut Feature test In early 2025 as a way to enhance the recommendation function.

“We are launching a refreshed mobile experience at the end of the month that includes a vertical feed for video discovery,” the message read. “This redesign will better reflect our expanded entertainment offerings and make it easier for members to participate how and when they want.”

During a press preview event last year, Netflix executives explained that vertical feeds would display clips and trailers for their content on the mobile app’s home screen. The feature — which was in beta testing at the time — was said to give subscribers the ability to watch a movie or show by tapping on the vertical snippet, add titles to their watchlists, or share a title with friends and family. It is unclear whether the version that will be released this month will include these capabilities.

TikTok-style short videos and YouTube Shorts are impacting how streaming services reach viewers. Toby shot the viewer In 2024, in January, HBO Max announced that it would add vertical videos to its mobile app.