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IKEA It announced that it opens the mini -retailing experiments In a handful of Best Buy stores in the southern United States later this year. This is the first time that IKEA products and services are available through other American retail stores, providing shoppers to have to visit stores the size of warehouse and mobility in the chain that are not abundant in the United States like Best Buy sites.
Although IKEA had a strong boost to present it Smart home products In recent years, including lights and PlugsIts new store will not focus on electronics like the Apple stores already located in most Best Buy stores. Instead, they are designed to attract shoppers who are already in Best Buy to buy devices such as refrigerators and washing machines to redesign their kitchens and washing rooms.
“By combining our home experiences, products, and services with Best Buy driving in devices and technology, we create one destination where customers can design their dreams, storage solutions or washing space easily,” said Rob Olson, chief operating employee in IKEA in a press statement. You will not be able to get out of Best Buy with a new Billy Book Tank, but you will be able to sit with IKEA delegate in a small showroom environment that can help you find new home furnishings and then request IKEA products for delivery.
IKEA store will be 1000 square feet and will be launched on 10 Best Buy sites in Florida and Texas including Daytona Beach, South Austin and Mesquite. IKEA has not announced plans to open more than ten initial next year, but it seems to be the easiest way for the Swedish home furnishing series to expand its presence because it currently has only 52 sites in the United States while Best Buy has more than 1000 sites.