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Smart glasses with artificial intelligence technology It might get more attention, however New data Counterpoint Research notes that the category is still in its early stages. The technology market research firm reported that the smart glasses market grew 139% year-over-year in the second half of 2025, compared to 2024. Meta’s AI-powered smart glasses portfolio gets credit for this growth.
Meta AI smart glasses are driving market growth
Both Gen 1 and Ray-Ban second generation artificial intelligence sunglasses Drive seasonal demand. Meta accounted for 82% of smart glasses shipments thanks to its new products, and its smart glasses were the best sellers. Ray-Ban AI 1st Generation and 2nd Generation eyewear led seasonal demand, followed by Oakley Meta HSTN and Oakley Meta Vanguard eyewear, which accounted for more than 30% of Q4 2025.
CNET editors are big fans of Meta AI glasses for reasons beyond the AI’s capabilities. Ray-Ban Gen 2 glasses are appreciated for their improved battery life, video quality and for maintaining the same look as previous generations, so you can use the old lens if you wish.
Read more: Meta Ray-Bans, 6 months later: The best AI companion is camera glasses
AI glasses are becoming popular, but they are expensive
AI smart glasses accounted for 88% of total smart glasses shipments during the second half of 2025, while demand for simple audio smart glasses was much lower. Demand for AI glasses stems from Meta’s AI glasses and from Chinese vendors, including Li Auto, Rokid, and Bolon.
The growth of the smart glasses market is not expected to stop. Counterpoint says smart glasses shipments are expected to continue strong growth this year, with new brands and others planning to expand. But price will become a concern in 2026.
The average price of AI glasses has risen rapidly, reaching $347 in the first half of last year. However, the average price rose to $360 in the second half. Prices could rise further if it continues Memory deficiency It continues.
Clients and experts weigh in
Counterpoint also found that Meta customers provided generally positive feedback about the video performance of the Gen 2 Meta AI glasses, and the Oakley Meta Vanguara received positive feedback on its design, as well as its photography and audio features. On the other hand, users say that improvements in battery performance are still needed.
However, CNET editors are big fans of Meta AI glasses for reasons beyond the AI’s capabilities. Ray-Ban Gen 2 glasses are popular for their improved battery life and video quality, and for keeping the same look as older generations, so you can use the old lens if you wish.
Watch this: My Life with Meta Ray-Ban Screens: A Strange Wild Future