Meta says its new AI incognito mode is so private that even Meta can’t see your conversations


Meta is introducing a new private mode for its AI chatbot, which it says is so private that even the company won’t be able to see what you’re talking about. You’ll be able to create these private chats in WhatsApp or the standalone Meta AI app as the feature rolls out in the coming months, Meta said on Wednesday.

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Other chatbots, including Google’s Gemini and OpenAI’s ChatGPT, have special modes. But these are temporary conversations, which disappear after a certain number of hours, and are still viewable by the company running the chatbot. Meta says this won’t be the case for incognito mode.

“Your messages are processed in a secure environment that not even Meta can access. Your conversations are not saved, and your messages disappear by default, giving you space to ask questions and explore ideas without anyone seeing them,” the company wrote on Wednesday. In a blog post.

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The idea is that with the more private version of Meta AI, you may feel more comfortable asking personal questions. This could be information about your health, finances or career planning. Even if your Meta can’t see what you’re saying to your incognito chatbot, you really shouldn’t be sharing confidential or sensitive information with the AI. These systems are not perfect, even in incognito mode.

Read more: 8 essential security tips for using AI chatbots safely

It’s unclear whether Meta would have been able to produce these incognito conversations if asked to do so during a lawsuit. We’ve seen this happen with wrongful death lawsuits against us OpenAI and GoogleThe victim’s conversations with the AI ​​are central to the case. Chat logs have also featured in copyright lawsuits. In a case between OpenAI and the New York Times, a judge sided with the Times, ordering the maker of ChatGPT to shut down ChatGPT. Producing anonymous records From user interactions.

(Disclosure: Ziff Davis, the parent company of CNET, in 2025 filed a lawsuit against OpenAI, alleging that it infringed Ziff Davis’s copyrights in training and operating its AI systems.)



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